10×10 An Italian Theory
3/3 more details about Alessandro

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To conclude this meeting, here are more details about Alessandro’s tastes and vision of his profession. Who are your three favourite designers ? Franco Moschino, Libertine and Delfina Delettrez. Who are your favourite artists ? Pedro Almodovar, Frida Kahlo, Virna Lisi and many others… What are the 2 main qualities to be a designer ? Creativity and desire of transgression. What would you advise to a new designer ? To dare. What is challenging in your activity ? To amaze the public. What is the most rewarding thing in your job ? To  express myself without compromise. What are your projects ? My current projects are about my collections and I have many future projects ! Thank you Alessandro! To find 10 x 10 An Italian Theory : Website : 10x10anitaliantheory.com Facebook : AnItalianTheory Instagram : https://www.instagram.com/anitaliantheory/ Twitter : anitaliantheory Tumblr : anitaliantheory Photos : © 10×10 AnItalianTheory. Photographies fournies par l’équipe d’Alessandro Enriquez et publiées avec son autorisation.

10×10 An Italian Theory
2/3 know-how

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In a few words, well-selected, Alessandro Enriquez talks about his working approach. Where do you work ? I work in a studio, in the Center of Milan. What are your favourite tools and materials ? My Mac laptop, an iPhone, sheets of paper, a pencil and colours, a scanner and a printer. How do you choose raw materials ? I choose it during textile fairs. How many persons wok with you ? I work with four persons at the style office and three persons at the press office. To read the next part : 10×10 An Italian Theory – 3/3 More details about Alessandro Photos : © 10×10 AnItalianTheory. Photographies fournies par l’équipe d’Alessandro Enriquez et publiées avec son autorisation.

Meeting with 10×10 An Italian Theory
1/3 introduction

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Born in Palerma in 1983, Alessandro Enriquez has several functions and he is interested in many different fields such as cooking, fashion and design. In 2012, he published a book entitled ‘10 x 10 – An Italian Theory’ in which he interviewes 10 personalities and progressively induces them to reveal personal details, starting with their taste for cooking. Then, Alessandro Enriquez decided to create his brand ‘10 x 10 – An Italian Theory’ and since then, he creates a colourful fashion line that honours the Italian culture. Quick interview with this intrepid and inspiring designer and writer ! Can you please introduce yourself ? A creative and irreverent Italian. How would you define your universe? It is a unique universe. When and how have you decided to launch your brand? I created my brand 10×10 An Italian Theory after the book – of the same name – release. What is your…Continue Reading

BigStuffed
3/3 more details about Dana

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To conclude this interview, Dana tells us more details about her inspiration and her challenges. Are you inspired by artists? Constantin Brâncusi, Adolf Loos, Carlos Scarpa and many others…I am not marvelled by artists, my tastes are always changing. What are the 2 main qualities to do your job? Courage and endurance! What would you advise to a new designer? To create again and always, to forge ahead. And, above all, not to be afraid of failure, to get up after a fall and to  keep believing, tirelessly. What is challenging in your job? To be unique. To stand out among a host of pretty things, it is a real challenge. What is the most rewarding thing in your job? To do what I like and what I have chosen. And, above all, the love of new families who adopt my plushes. Why this job and not another? That’s how…Continue Reading

BigStuffed
2/3 know-how

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Dana has created a real family of albino animals. Let’s visit her studio to understand where these creatures come from. Where do you work? I create plushes in a workshop located in Paris, in the 10th district. Creatures are then hand sewn in a small factory in Brittany, close to the sea. Since last April, I have a pop-up store in Paris, 7 rue Vertbois, where I am very happy to show my plushes. What is your favorite tool? Why? The internet is an inspiration foolproof tool. Pinterest is the best illustration of this. Everybody should use this social media instead of Facebook. If we consider a tool as a way to create what we want, I consider my studio as the best tool. I am able to move forward when I am sitting there, in my own space, thinking, in this place dedicated to my passion. Each designer should…Continue Reading

Meeting with BigStuffed
1/3 introduction

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Giant and atypical, BigStuffed plushes carry us in a in soft and weird submarine world. Let’s meet Dana Muskat, designer and protector of these peculiar animals. Could you please introduce yourself? My name is Dana Muskat, I am 31. I was born in Israel and I studied there, in Shenkar (College of Engineering and Design) but I have been living and working in Paris for 6 years. Two years ago, I have created BigStuffed. How would you define your universe? My little world is like a melancholic fairy tale which always has a happy end. BigStuffed is my own version of The Ugly Duckling. BigStuffed creatures were almost created by accident, it accidentally became a source of light in my life. I am connected to albino creatures because of my love for bright colours. These stories – about animals rejected by their family because of their difference – touch me…Continue Reading
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