Born in Palerma in 1983, Alessandro Enriquez has several functions and he is interested in many different fields such as cooking, fashion and design.

In 2012, he published a book entitled ‘10 x 10 – An Italian Theory’ in which he interviewes 10 personalities and progressively induces them to reveal personal details, starting with their taste for cooking.
Then, Alessandro Enriquez decided to create his brand ‘10 x 10 – An Italian Theory’ and since then, he creates a colourful fashion line that honours the Italian culture.

Quick interview with this intrepid and inspiring designer and writer !

© 10x10 AnItalianTheory. SIte L'Envers du Décor www.lenvers-du-decor.com

Can you please introduce yourself ?

A creative and irreverent Italian.

How would you define your universe?

It is a unique universe.

© 10x10 AnItalianTheory. SIte L'Envers du Décor www.lenvers-du-decor.com

When and how have you decided to launch your brand?

I created my brand 10×10 An Italian Theory after the book – of the same name – release.

What is your background ? How did your passion for fashion start ?

This passion started when I was a child.

Later, I completed a Bachelor degree in literature, two Masters in fashion at Central Saint Martin and at Marangoni Institute and then, I have been a designer for famous fashion brands for 7 years.

© 10x10 AnItalianTheory. SIte L'Envers du Décor www.lenvers-du-decor.com

What have you created first ?

I first created my book then purses and clothes.

© 10x10 AnItalianTheory. SIte L'Envers du Décor www.lenvers-du-decor.com

How does your creative process work ?

Like every project design : research, drawings, fitting, prints…

To read the next part : 10×10 An Italian Theory – 2/3 Know-how

© 10x10 AnItalianTheory. SIte L'Envers du Décor www.lenvers-du-decor.com

Photos : © 10×10 AnItalianTheory. Photographies fournies par l’équipe d’Alessandro Enriquez et publiées avec son autorisation.