When we dsicover new creations, we like to have more information about the person behind the jewel. Merrel gives us her opinion about this work and talks about her taste and projects.  Can you please choose 3 jewel designers you like ? Kathleen Whitaker, Lila Rice, Comfort Station. What are your personal favourite jewels ? What is its story ? The boot cuffs of the new collection Hidden Canyons. I think they are super sexy. You can wear them on top of your boots or as easy and casual on bare foot in summer. What are the qualities of a good jewel designer ? Originality. You can always work on your craft and improve your skills, but you can’t really learn how to be original. What would you advise to a student in jewelry ? Follow your guts. If you believe in your vision go for it. Never doubt yourself.…Continue Reading

After discovering the pieces created for Monocrafft, Merrel tells us more details about her education and career, her creative process and her workshop. Where are you working ? I am based in Rotterdam, The Netherlands. I have a wonderful workshop full of a great energy where I work with so much pleasure. There’s a lot of daylight and a great city view. Next to this place I travel monthly overseas, which is really inspiring. How and when did you start jewelry ? I always had a passion for jewelry and accessories. Also working with my hands I found quite meditative in a way. So as I didn’t like my full time job anymore, I just thought, lets give it a try and see how this whole thing works out. I never thought about having my own company, I just loved to make beautiful little sparkles… When have you created your…Continue Reading

Real shadows and minimal lines play, Monocrafft is an original jewelry label. The wearing of these jewels is unconventional and question the way we live with our pieces. Let’s meet Merrel Westhoff – Monocrafft founder – who evokes her passion and the birth of her little soldiers. Can you please introduce yourself ? My name is merrel Westhoff, 32 yrs old and I am the owner and creative director of Monocrafft, a handcrafted jewelry label based in the Netherlands. All pieces are handmade in sterling silver, rose & yellow gold in our own and several other local workshops. This interview is dedicated to Merrel Westhoff, founder of Monocrafft. Where does your brand name come from ? Monocrat means Ruler in Latin and Craft. The double F comes from my last name. Can you please tell me more about your education and professional life before Monocrafft ? How did you launch…Continue Reading