Real shadows and minimal lines play, Monocrafft is an original jewelry label. The wearing of these jewels is unconventional and question the way we live with our pieces. Let’s meet Merrel Westhoff – Monocrafft founder – who evokes her passion and the birth of her little soldiers.
Can you please introduce yourself ?
My name is merrel Westhoff, 32 yrs old and I am the owner and creative director of Monocrafft, a handcrafted jewelry label based in the Netherlands. All pieces are handmade in sterling silver, rose & yellow gold in our own and several other local workshops. This interview is dedicated to Merrel Westhoff, founder of Monocrafft.
Where does your brand name come from ?
Monocrat means Ruler in Latin and Craft. The double F comes from my last name.
Can you please tell me more about your education and professional life before Monocrafft ? How did you launch your brand?
After my graduation from fashion academy I worked fulltime as a model for years. I always love to travel and everywhere I go I buy some local jewelry pieces. I love to see how people express themselves by using different styles of jewelry. During my modeling years I met loads of people and clients and I ended up at a well known denim brand to work as a stylist and model booker. After a while the creativity was gone and I schooled myself to become a metalsmith in the after work hours. After 3 years of schooling I quit my fulltime job and went full force for Monocrafft.
To read the next part : Monocrafft – 2/3 Know-how
Photos : © Monocrafft. Photographies fournies par Merrel Westhoff et publiées avec son autorisation
