Hand embroidered, Galia’s jewels create a poetic and delicate universe through themes such as imaginary trips, fauna, flora and costumes.
Let’s meet Justine, a meticulous and patient designer, passionate about her work.

Could you please introduce yourself in a few words?

My name is Justine, I am 29. I am the designer of Galia, embroidered jewels, the mother of a 11 months girl named Gabrielle and expatriated to Mauritius for two years. I share my time between Mauritius and France.

How would you define your universe?

Feminine, soft and poetic.

© Galia Bijoux. SIte L'Envers du Décor www.lenvers-du-decor.com

When and how have you decided to launch your brand?

After one year and a half in a fashion school where I was not flourishing, I decided to launch my own brand to do what I wanted to do, without restriction. It was in 2010.

What have been your background before this launch?

I have always been good with my hands. When I was younger, I enjoyed drawing and making small objects. However, I intended to become a teacher so I obtained a bachelor’s degree in History and Georgraphy. Then, I wanted to try something else, to give me a chance to find a job I could really like. I entered a fashion school where I learned rigour and requirement. I have learned things about myself. For example, I realized I didn’t like to design clothes so much, I prefer meticulous work such as embroidery.

How did your passion for jewelry start?

By accident. Because I like to embroider, I wanted to be able to wear these embroideries. So, I started to imagine embroidered jewels.

© Galia Bijoux. SIte L'Envers du Décor www.lenvers-du-decor.com

When have you created your first jewel and which kind of jewel was it ? How was it ? How did you feel?

It took me weeks to design my first jewel! I have done again and again dozens of tests. I need to find a way to convert a embroidery into a jewel. The work of thread itself didn’t suit me, I wanted to add other materials to my pieces, such as metal sequin and crystal rhinestone. My first really accomplished piece was a necklace, entirely embroidered with sequins. I was happy and proud of myself.

How do you organize your creation process ?

I feed off thousands of images every day, including on Pinterest and Instagram. Travels, colours, nature, The Art Deco movement and beautiful images inpire me. Then, I start to draw, to look for combinations of shapes, to find the appropriate balance and the right mix of materials I use. I create a pattern and I start to embroider but the process to create a jewel is extremely long. Especially since I am very demanding. I can embroider the same piece different times before being satisfied…or not!

Where do you find your inspiration ?

I am a fan of pinterest and instagram, I spend a lot of time on these social medias.

© Galia Bijoux. SIte L'Envers du Décor www.lenvers-du-decor.com

Photos : © Galia Bijoux. Photographies fournies par Justine Paul et publiées avec son autorisation.